The stereotype is a writer who receives bullet points and returns prose. In practice, the valuable work happens before a sentence is drafted.
First, interrogation: we ask the questions that force a vague opinion into a defensible claim. Most drafts fail because the underlying argument was never actually made.
Second, structure: deciding what the piece is for, what it concedes, and where it lands. Structure carries more of the reader's experience than word choice does.
Third, custody of voice: maintaining a documented set of rules — sentence length, vocabulary, what you never say — so that the tenth piece sounds like the first.
The typing is the last and smallest part.
Free download
The Founder Authority Brief
A six-part working brief for founders who'd rather be referenced than promoted — doctrine, voice, rhythm, reader, proof, and the loop. Fill it in once, and every writer in your company knows how you sound.
No spam. Unsubscribe anytime.