Voice
The Founder Voice Problem
Most founders don't have a content problem. They have a translation problem — the gap between what they know and what they publish.
- voice
- ghostwriting
· 6 min read
7 min read
The stereotype is a writer who receives bullet points and returns prose. In practice, the valuable work happens before a sentence is drafted.
First, interrogation: we ask the questions that force a vague opinion into a defensible claim. Most drafts fail because the underlying argument was never actually made.
Second, structure: deciding what the piece is for, what it concedes, and where it lands. Structure carries more of the reader's experience than word choice does.
Third, custody of voice: maintaining a documented set of rules — sentence length, vocabulary, what you never say — so that the tenth piece sounds like the first.
The typing is the last and smallest part.
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