A process built for founders
with no time and a real point of view.

01

Doctrine

Week 1

We start with an interrogation, not a brief. Two working sessions to surface what you actually believe, what you're willing to argue in public, and which twelve ideas you'd defend in a room of peers. The output is a written editorial doctrine: your thesis, your audience, your non-negotiables.

Deliverables

• —Editorial doctrine document
• —Idea inventory (12+ theses)
• —Audience and channel map

02

Voice Capture

Week 2

We record you talking, transcribe it, and build a voice guide from how you actually speak — sentence rhythm, vocabulary, the things you'd never say. Every future draft is measured against this document, which is why piece ten sounds like piece one.

Deliverables

• —Recorded voice sessions
• —Voice guide and style rules
• —Sample paragraph calibration

03

Drafting

Ongoing

We write on a fixed cadence you can keep on your worst month. Each piece arrives structured — claim, evidence, concession, landing — with the specifics already sourced from your material rather than borrowed from the internet.

Deliverables

• —Long-form pieces on cadence
• —Short-form derivatives
• —Headline and subject-line options

04

Review

48-hour loop

You get one clean draft, not three rough ones. Comments come back in a single pass, we revise within 48 hours, and nothing publishes without your explicit approval. Your time in the loop is measured in minutes, not afternoons.

Deliverables

• —Single-pass review
• —48-hour revision turnaround
• —Approval before publication

05

Distribution & Compounding

Continuous

Publishing is the middle, not the end. We repurpose each piece across newsletter, LinkedIn, and speaking material, then review quarterly against replies, inbound quality, and the conversations the work is starting.

Deliverables

• —Multi-channel repurposing
• —Quarterly editorial review
• —Inbound quality reporting