The category essay
A 2,000-word argument that names the problem your market has been circling. The piece most often quoted back to you in sales calls.
Investment
From $995
per essay
Timeline
First draft in 10 business days
Weekly, bi-weekly, or quarterly long-form
Best for
Expert founders
Expert founders with a team of one to five who know exactly what they think — and have never had the hours to write it down.
We capture your thinking in interviews, then shape it into essays your readers actually finish. Each piece is structured around a single defensible argument, edited to your voice, and built to be quoted.
What's included
- —Essays & op-eds (1,200–2,500 words)
- —Signature articles and keynote material
- —Voice capture sessions
- —Editorial review and fact-checking
Example deliverables
What actually lands in your inbox.
The contrarian op-ed
A 1,200-word pitchable piece written for a trade publication or your own site, built around one defensible disagreement.
The keynote spine
Your thinking structured as a talk — sections, transitions, and the three lines you want repeated afterwards.
Voice capture archive
Transcripts and a distilled voice guide from our interviews, so anyone writing for you later sounds like you.
Timeline
How it runs.
First draft in 10 business days · ongoing work runs on a rolling calendar
- 01
Voice capture
Two 60-minute interviews plus a review of anything you've already written or said publicly.
- 02
Argument brief
We send the thesis, structure, and evidence before a word of prose is drafted.
- 03
Draft & refine
A full draft, then two rounds of revision until it reads like you on your best day.
Your part
What we need from you.
Time commitment
Roughly 3–4 hours in month one (interviews plus review), then 60–90 minutes per piece thereafter. Nothing is written by you.
- 01
Sit for two 60-minute voice-capture interviews (recorded, no prep required)
- 02
Point us at anything you've already written, recorded, or argued in public
- 03
Give one round of consolidated notes per draft within five business days
- 04
Approve the argument brief before drafting begins
- 05
Name a single decision-maker — essays die in committee
After you book
What happens next.
From application to published work — the exact sequence, so nothing is a surprise.
Start the process →Nijah reads every application. If there's a fit, you get a reply with initial thoughts on your argument and a link to book a 15-minute conversation. No deck, no pitch.
A signed scope and invoice, then two recorded 60-minute interviews. We listen for how you actually talk — the phrases, the heat, the asides.
Before any prose, you approve the thesis, structure, and evidence. This is the last big decision you make.
A full first draft lands in your inbox. Two rounds of revision follow until it reads like you on your best day.
Retainer clients move to a steady cadence — pieces arrive on schedule, you review in under 90 minutes, and the archive compounds.
Questions
Long-form,
answered.
What the work involves, how long it takes, and what we need from you. If a question isn't here, write to us — we answer every note ourselves.
Will it actually sound like me?
+
That's the whole job. We start with two recorded interviews and a read of anything you've already published, then build a voice guide — vocabulary, rhythm, the things you'd never say. Every draft is checked against it. Most founders tell us the first draft already reads closer to them than what they write themselves.
How long until the first piece is published?
+
Three to four weeks for the first essay: week one for voice capture, week two for the argument brief you approve, weeks three and four for draft and revisions. Retainer clients move to a steady cadence after that.
How much of my time does this take?
+
Roughly 3–4 hours in month one, then 60–90 minutes per piece. You sit for interviews and give one consolidated round of notes. You never write.
What if I don't like the draft?
+
Two revision rounds are included on every piece, and the argument brief means you approve the thesis and structure before a word of prose exists — so revisions are about phrasing, not direction.
Do I own the work?
+
Completely. Everything published goes out under your name, and the transcripts and voice guide are yours to keep, whether or not we keep working together.
Thought Leadership Ghostwriting
Tell us the argument you've been meaning to make.
Mention Thought Leadership Ghostwriting in your application and we'll come to the call with specific thoughts on your work — from $995, first draft in 10 business days.
Other offerings