The definitive guide
A 12–20 page PDF that takes one problem your reader actually has and solves it completely — the resource they bookmark, forward, and cite back to you in a sales call.
Investment
From $750
per lead magnet, delivered complete
Timeline
Ten to fourteen business days from kickoff to a finished, designed PDF ready to publish
One engagement, delivered in 10–14 business days
Best for
Expert founders
Expert founders who need to build a list from cold traffic and want one asset that earns the email address on every visit — without running ads to a thin PDF.
A lead magnet is a single, self-contained asset a visitor downloads in exchange for their email address. The mistake most founders make is offering something thin — a one-page checklist with no insight, a recycled framework, a PDF that reads like a brochure. We build the opposite: a resource so genuinely useful that a reader would have paid for it, delivered free in exchange for the relationship. The asset earns the address; the quality of the thinking inside it earns the trust that makes the next conversation possible. We write the content, design the layout, and hand you a finished PDF plus the landing-page copy that sells the download.
What's included
- —A finished, designed PDF (8–20 pages) or interactive tool
- —Landing-page copy that sells the download
- —Thank-you page copy and a first-touch email
- —A social-share kit (3 posts + the hook line)
Example deliverables
What actually lands in your inbox.
The self-audit checklist
An interactive checklist that lets a reader score themselves against a framework you own. They finish it knowing exactly where they stand — and knowing you're the one who showed them.
The template library
A set of fill-in-the-blank templates — email sequences, briefing docs, positioning statements — that a reader can use today and still need your help to execute well tomorrow.
The landing-page copy
The page that earns the download — headline, promise, what's inside, and the objection handling underneath. Written to convert cold traffic, not just warm fans.
Timeline
How it runs.
Ten to fourteen business days from kickoff to a finished, designed PDF ready to publish
- 01
Asset strategy
A session to choose the asset type that matches your audience and the one problem worth solving for free. We pick the format that earns the most addresses for your traffic.
- 02
Drafting & design
The full content is written — no recycled frameworks — and laid out as a finished, on-brand PDF. Landing-page and share copy are written alongside it.
- 03
Handoff
A finished PDF, landing-page copy, thank-you page, first-touch email, and a social-share kit. You publish and collect addresses.
Your part
What we need from you.
Time commitment
About 3 hours total — one strategy session, one notes pass, and a quick sign-off. We write and design everything.
- 01
One 60-minute session to pick the asset type and the one problem worth solving
- 02
Share your best existing material, frameworks, or proprietary data
- 03
One consolidated round of notes on the draft
- 04
Provide access (or a teammate) to publish the PDF and landing page
After you book
What happens next.
From application to published work — the exact sequence, so nothing is a surprise.
Start the process →A reply with first thoughts on which asset type fits your audience, plus a link to a 15-minute fit conversation.
A 60-minute session to pick the format — guide, checklist, template, or audit tool — and the one problem worth solving for free.
The full content is written and laid out as a finished PDF. Landing-page copy, thank-you page, and first-touch email are written alongside it.
You receive the designed PDF, landing-page copy, thank-you page, first-touch email, and a social-share kit — ready to publish and collect addresses.
Questions
List-building,
answered.
What the work involves, how long it takes, and what we need from you. If a question isn't here, write to us — we answer every note ourselves.
What makes this different from a blog post or a free PDF I already have?
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Most free PDFs are thin — a one-page checklist or a recycled framework that earns the download but loses the trust. We build the opposite: a resource so genuinely useful a reader would have paid for it. The content is written from scratch from your expertise, designed to be bookmarked and forwarded, and paired with landing-page copy that converts cold traffic — not just your existing fans.
How is this different from the Educational Email Course?
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An email course is a 5–7 part sequence that arrives in the inbox over days and teaches progressively to build a relationship. A lead magnet is a single, self-contained download that earns the address in one exchange. Many founders use both — the lead magnet captures the address, the email course deepens the relationship.
Do you design the PDF or just write the content?
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Both. You receive a finished, on-brand PDF — not a Google Doc or a text file. The layout, typography, and cover are designed to match your brand, so the asset looks as credible as the thinking inside it.
What if I don't have traffic yet?
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The lead magnet is the asset that earns traffic. Paired with the landing-page copy and the social-share kit, it's built to convert whatever traffic you can point at it — a single LinkedIn post, a guest appearance, or a small ad spend. It works hardest when you don't have an audience yet, because every address it earns is one you didn't have.
Can I add this to a retainer?
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Yes. Retainer clients can commission a lead magnet at the same $750 (standard guide) or $1,400 (comprehensive framework) project rate inside an existing term whenever a list-building asset is needed.
Lead Magnet
Let's build the asset that earns every email address.
Mention Lead Magnet in your application and we'll come to the call with specific thoughts on your work — from $750, ten to fourteen business days from kickoff to a finished, designed pdf ready to publish.
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