The five-lesson sequence
Five emails, each teaching one idea completely and opening the next. Written to be read on a phone in ninety seconds.
Investment
From $2,600
per course, delivered complete
Timeline
Four to six weeks from kickoff to a course that is live and sending
One engagement, delivered in 4–6 weeks
Best for
Expert founders
Founders with deep expertise and a small list who need one asset that works quietly, every day, without them.
A 5- or 7-part course that walks a client from curious to convinced. Each lesson earns the next open. The last lesson earns the conversation — not by pitching, by teaching.
What's included
- —5- or 7-part email sequence
- —Landing page copy
- —Enrollment nurture flow
- —Optional welcome sequence add-on (+$350)
- —Subject-line and open-rate testing
Example deliverables
What actually lands in your inbox.
Enrollment landing page
The page that earns the address — headline, promise, curriculum preview, and the objection handling underneath.
The conversation lesson
The final email that turns a reader into an inquiry by teaching the last thing they need, then simply opening the door.
Subject-line bank
Three tested alternates per lesson with notes on which framing suits which audience.
Timeline
How it runs.
Four to six weeks from kickoff to a course that is live and sending
- 01
Curriculum design
We map what a reader must believe by lesson five, then reverse-engineer the arc.
- 02
Drafting
All lessons written together so the voice and momentum hold across the sequence.
- 03
Launch
Landing page, sequencing, and subject-line variants handed over ready to send.
Your part
What we need from you.
Time commitment
About 4 hours total across four to six weeks — one kickoff session, one outline review, one notes pass.
- 01
One 90-minute curriculum session to map what a reader must believe
- 02
Share your best existing teaching material, FAQs, and sales objections
- 03
Review the curriculum outline before drafting begins
- 04
One consolidated round of notes on the full sequence
- 05
Provide access (or a teammate) to load the sequence into your email platform
After you book
What happens next.
From application to published work — the exact sequence, so nothing is a surprise.
Start the process →You get a reply with first thoughts on your course idea and a link to a 15-minute fit conversation. If it isn't a fit, we say so plainly.
One working session to lock the course promise — what a reader can do by lesson five that they can't do today.
You review the lesson-by-lesson outline before a word of copy is written. One notes pass, consolidated.
All lessons, subject lines, and landing page copy are drafted, revised with you once, and loaded into your email platform.
We test the full enrollment flow, flip it on, and hand you a simple dashboard for opens and replies. The course works while you sleep.
Questions
Lead magnet,
answered.
What the work involves, how long it takes, and what we need from you. If a question isn't here, write to us — we answer every note ourselves.
What makes an email course different from a lead magnet?
+
A PDF gets downloaded and forgotten. A course arrives in the inbox five days running, teaches one thing properly, and ends with a reader who trusts you enough to reply. It's a relationship, not a file.
How long does the build take?
+
About six weeks: promise and arc in weeks one and two, writing in weeks three to five, testing and launch in week six.
Do you set it up in my email platform?
+
Yes. We load the lessons, subject lines, and landing-page copy into your platform, test the full enrollment flow end to end, and hand it over sending.
What if I don't have a list yet?
+
That's a common starting point. The course is the thing that builds the list — we write the enrollment page and the promise so the sequence has something to grow into.
How much of my time does this take?
+
Around 4–6 hours total: one working session on the promise, one notes pass on the outline, one on the copy.
Educational Email Courses
Let's turn your expertise into a course that sells while you work.
Mention Educational Email Courses in your application and we'll come to the call with specific thoughts on your work — from $2,600, four to six weeks from kickoff to a course that is live and sending.
Other offerings