The business-state audit
An honest read of where the business actually stands — offers, audience, messaging, and revenue path — in plain language.
Investment
From $1,450
per audit & strategy engagement
Timeline
Findings in two weeks
One focused engagement · two to three working sessions
Best for
Expert founders
Expert founders who sense their brand undersells their work — and want a diagnosis and a plan before committing to a larger engagement.
Before any writing begins, we look honestly at the current state of the business. We audit your existing copy, messaging, and content footprint; assess how your brand is positioned against the market; and evaluate whether your identity — name, voice, visual language, and promise — matches the expertise behind it. You leave with a written strategy: what's working, what's costing you clients, and exactly what to fix first.
What's included
- —Full business-state assessment — offers, funnels, and customer journey
- —Copywriting audit of your site, emails, and sales materials
- —Brand positioning analysis against your category and competitors
- —Brand identity review — voice, naming, messaging, and visual language
- —A written strategy brief with prioritized recommendations
- —A 90-day action plan you can execute with or without us
Example deliverables
What actually lands in your inbox.
The copy & positioning review
Every page, email, and pitch assessed line by line, with the gaps between what you say and what your best clients need to hear.
The strategy brief
A written plan covering positioning, identity, and messaging — what to change, in what order, and what it should achieve.
Timeline
How it runs.
Findings in two weeks · full strategy brief in three
- 01
Assess
A working session on the current state of the business, plus a full review of your copy, content, and brand materials.
- 02
Strategize
We analyze positioning and identity against your market, then write the strategy brief — findings, gaps, and priorities.
- 03
Direct
A walkthrough of the plan and a 90-day roadmap. Execute it yourself, or hand the writing work to us.
Your part
What we need from you.
Time commitment
Roughly 4–5 hours over two to three weeks: discovery, questionnaire, and the findings readout.
- 01
A 90-minute discovery session on the current state of the business
- 02
Access to your site, funnels, decks, and recent campaign copy for audit
- 03
Answer a written questionnaire on customers, pricing, and competitors
- 04
Attend the findings readout and press us on anything you disagree with
- 05
Own the decisions the audit surfaces — we recommend, you choose
After you book
What happens next.
From application to published work — the exact sequence, so nothing is a surprise.
Start the process →A reply with first impressions of your brand and a link to book the 90-minute discovery session.
The discovery session happens, you complete a written questionnaire, and we get access to your site, funnels, decks, and recent copy.
Every page, email, and pitch is assessed line by line. Positioning and identity are analyzed against your market. Findings in two weeks.
A working session walking through what's working, what's costing you clients, and what to fix first. Press us on anything you disagree with.
You leave with the written strategy brief and a sequenced action plan — execute it yourself, or hand the writing work to us.
Questions
Strategy,
answered.
What the work involves, how long it takes, and what we need from you. If a question isn't here, write to us — we answer every note ourselves.
What exactly gets audited?
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Your site, funnels, decks, emails, and recent campaign copy — read line by line — plus positioning and identity assessed against your market.
How long does it take?
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Two to three weeks from discovery session to findings readout.
Do I have to hire you afterward?
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No. The strategy brief and 90-day roadmap are yours to execute in-house. Some founders hand the writing back to us; plenty don't.
Is this useful if I'm pre-revenue?
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It can be, but it's most valuable when you have real copy and real customer feedback to audit. If you're earlier than that, positioning is the better starting point.
How much of my time does this take?
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Roughly 4–5 hours: a 90-minute discovery session, a written questionnaire, and the findings readout.
Consulting & Brand Audit
Let's find out what your brand is really saying.
Mention Consulting & Brand Audit in your application and we'll come to the call with specific thoughts on your work — from $1,450, findings in two weeks.
Other offerings