The operated calendar
A weekly newsletter and a weekly essay published on schedule without you opening a platform, chasing a deadline, or writing a subject line.
Investment
From $10,800
per month
Timeline
Onboarding in week one
Six-month engagement or annual residency · billed monthly
Best for
Expert founders
Founders who want the authority, not the operation — and who have already outgrown a retainer they have to help run.
This is the capstone above the retainer ladder. On a retainer you co-run the practice with us. Here, we run it: we build the doctrine, the audience assets, and the lead engine, then operate every platform, every week, on your behalf. You think out loud in recorded interviews. We do the rest.
What's included
- —Founder Positioning sprint — doctrine, origin story, 12-week roadmap
- —Weekly authority newsletter — written, loaded, sent, measured
- —Weekly thought-leadership essays — drafted, revised, published
- —A 7-part educational email course, built and live
- —A designed lead magnet + landing page + share kit
- —One conversion sequence (welcome, nurture, or FOMO)
- —Full platform operation — email, scheduling, distribution
- —Voice capture and a written voice guide you keep
Example deliverables
What actually lands in your inbox.
The built lead engine
A lead magnet, a landing page, a 7-part course, and a conversion sequence — commissioned, connected, and running as one system.
The doctrine
A positioning sprint at the front of the term so every published piece argues the same thing from the same place.
The dedicated desk (annual)
On the annual residency, a named editor owns your account, plus a voice-trained AI system we build, train, and operate for you.
Timeline
How it runs.
Onboarding in week one · first published work inside three weeks · operated for the full 6- or 12-month term
- 01
Build
Weeks one to six: voice capture, positioning doctrine, the course, the lead magnet, and the publishing calendar are all stood up.
- 02
Operate
We run the practice weekly — writing, loading, scheduling, sending, and monitoring across every platform.
- 03
Compound
Quarterly performance review and repositioning; on the annual residency, a fresh asset every quarter and monthly model retraining.
Your part
What we need from you.
Time commitment
About 3 hours a month on the six-month engagement, about 2 on the annual residency. Recorded interviews only.
- 01
Sit for recorded interviews — 2–3 hours a month, no prep required
- 02
Grant platform access once, at onboarding (we operate it from there)
- 03
Approve the positioning doctrine at the end of the build phase
- 04
Name a single decision-maker for approvals
- 05
Optional: review drafts before they publish — many clients don't
After you book
What happens next.
From application to published work — the exact sequence, so nothing is a surprise.
Start the process →Nijah reads every application. Because capacity is capped at two Atelier clients at a time, the first conversation is about fit and timing before anything else.
Signed scope and first invoice, platform access handed over once, and the first two recorded voice-capture interviews.
Positioning doctrine, editorial calendar, the email course, the lead magnet, and the conversion sequence are built while publishing begins.
The studio writes, loads, schedules, sends, and measures every week. You receive a monthly performance note and sit for interviews.
A performance review and repositioning. On the annual residency, a new asset each quarter and an annual strategy intensive.
Pricing packages
Two terms, one operated practice.
Each term is a fixed monthly fee agreed in writing before we begin, billed monthly with no setup fee. The longer term lowers the monthly rate because the build is amortized across more months.
The Atelier — Six-Month Engagement
Build the practice, then have it run for you.
$12,500
per month · 6-month term · $75,000 total
Billing — Billing starts on the signed start date and runs monthly for six months — six invoices of $12,500, charged on the first of each month, no setup fee. Month one covers onboarding and the build phase; publishing begins inside week three. Everything listed below is included in the monthly fee, revisions included.
- —Founder Positioning sprint — doctrine, origin story, 12-week roadmap
- —Weekly authority newsletter — written, loaded, sent, measured
- —Weekly thought-leadership essays — drafted, revised, published
- —One 7-part educational email course — built, sequenced, live
- —One lead magnet — designed PDF, landing page, share kit
- —One conversion sequence (welcome, nurture, or FOMO)
- —Full platform operation — email, scheduling, distribution
- —Voice capture + written voice guide you keep forever
- —Quarterly performance review and repositioning
Best for — The founder who wants a complete authority build operated end-to-end — positioning, audience, and a lead engine — without touching a platform.
Apply for The Atelier — Six-Month Engagement →The Atelier — Annual Residency
Authority as a year-round institution.
$10,800
per month · 12-month term · $129,600 a year
Billing — Billing starts on the signed start date and runs monthly for twelve months — twelve invoices of $10,800 on the first of each month, no setup fee. Against a year at the six-month rate ($150,000) that is $20,400 saved, roughly 14% off — about two months free. Every item below is included in the monthly fee.
- —Everything in the Six-Month Engagement, operated year-round
- —Voice-trained AI system — Build, Train & Operate
- —Dedicated editor assigned to your account
- —A fresh asset every quarter — course, lead magnet, or sequence
- —Repurposing pipeline — essay → newsletter → posts
- —Lead-capture and follow-up automations, run for you
- —Priority turnaround and a protected publishing calendar
- —Monthly model retraining and quarterly guardrail review
- —Annual strategy intensive and roadmap reset
Best for — The founder treating authority as a core business asset — a full practice, operated year-round, compounding without you in the room.
Apply for The Atelier — Annual Residency →Questions
Fully managed,
answered.
What the work involves, how long it takes, and what we need from you. If a question isn't here, write to us — we answer every note ourselves.
How is this different from the House retainer?
+
House ($7,600–$9,500/month) is a retainer you co-run: you take monthly calls, give notes, and keep your hands on the platforms. The Atelier is done-for-you at $12,500/month for six months or $10,800/month for twelve — we operate your platforms, load and send everything, and the only thing asked of you is a recorded interview. House is a partnership; the Atelier is a turnkey practice run on your behalf, which is why it sits above the retainer ladder rather than beside it.
What is the timeline?
+
Week one is onboarding: scope signed, platform access handed over once, and the first two voice-capture interviews. Weeks two to six are the build — positioning doctrine, editorial calendar, the 7-part course, the lead magnet, and a conversion sequence — with the first published piece going out inside week three. From month two the practice is fully operated: weekly newsletter, weekly essay, and everything scheduled and measured for you until the end of the term.
What exactly is delivered each month?
+
Four newsletters and four essays in a typical month, written, loaded, sent, and measured; the built assets from the build phase kept live and updated; a monthly performance note; and a quarterly review with repositioning. The annual residency adds a new asset each quarter — a course, lead magnet, or sequence — plus a voice-trained AI system we operate and retrain monthly.
How do we communicate?
+
One recorded interview block a month (60–90 minutes, split however you like), a short weekly email note with what published and what's queued, and a monthly performance summary. Anything urgent goes to a shared thread with same-business-day replies; annual residency clients get priority turnaround and a named editor as their single point of contact. There are no standing status meetings — that's the point.
How do revisions work?
+
Two rounds on every deliverable, inside the monthly fee, and there is no charge for revisions within those rounds. Drafts are sent ahead of publication if you want them; if you'd rather not review, we publish on the approved doctrine and calendar. Genuinely new scope — an extra course, an added channel — is quoted and signed before any work begins.
What does onboarding require from me?
+
One 60-minute kickoff, two recorded voice-capture interviews, and a single handover of platform access (email tool, site, and scheduling). That's week one. After that your involvement is interviews and approvals: about three hours a month on the six-month engagement, about two on the annual residency.
Why is the annual term cheaper per month?
+
The build — positioning, course, lead magnet, sequence, AI system — is front-loaded and amortized across the term. Twelve months spreads that setup over twice as many invoices, so the rate falls to $10,800. Six months carries $12,500 because the same build is recovered in half the time.
Can I start with six months and move to the annual residency?
+
Yes. Voice capture, doctrine, and every asset built in the six-month engagement carry into the residency with no restart fee. Most founders prove the voice first, then move to the year-round term.
Is capacity limited?
+
Yes — two Atelier clients at a time. Full operation of a publishing practice is not something we can run at volume, so the tier opens only when a seat does.
Done-For-You White Glove
If you'd rather own the authority than run the machine, start here.
Mention Done-For-You White Glove in your application and we'll come to the call with specific thoughts on your work — from $10,800, onboarding in week one.
Other offerings