Editorial work,
quietly crafted.

Billing starts on the start date named in your signed scope — not when you apply, and never before scope is agreed in writing. Retainers (Signal, Authority, House) and the Done-For-You Atelier terms are invoiced monthly on the first of each month with no setup fee, for the length of the term you choose. One-off projects are a single fixed fee invoiced once before work begins. Every monthly fee covers everything listed in that package, including the agreed revision rounds — there is no hourly billing and no surprise line items. Genuinely new scope is quoted and signed before any work starts.

Done-For-You White Glove — the Atelier — is the fully managed tier above the retainer ladder. House ($7,600–$9,500/month) is a retainer you co-run: you keep platform access, take monthly calls, and give notes. The Atelier is turnkey: we build the doctrine, the course, the lead magnet, and the sequence, then operate every platform weekly — writing, loading, scheduling, sending, and measuring — while you sit for recorded interviews. It runs two ways: $12,500/month on a six-month engagement ($75,000 total) or $10,800/month on a twelve-month annual residency ($129,600 a year, about $20,400 or 14% less than a year at the six-month rate). The annual term adds a dedicated editor, a voice-trained AI system we operate, and a fresh asset each quarter. Capacity is capped at two clients at a time.

Between one and three hours a month. Voice capture happens in short recorded conversations, and reviews are done by marking up a draft. If a service demanded more than that from a founder running a team of five, we wouldn't offer it.

Ghostwriting delivers a first draft within ten business days. Newsletters ship a first issue within three weeks. Email courses take four to six weeks because the whole arc is written together. Positioning runs six weeks by design.

Finished, publish-ready work — not outlines or strategy decks you have to execute. Every engagement also leaves you with a voice guide and an editorial calendar you keep, whether or not you continue with us.

That is the entire craft. We start with recorded interviews and a review of anything you've already written or said. The first draft is calibration; by the second, most founders stop being able to tell which sentences were theirs.

No. Most of our founders start under a thousand subscribers. Our clients are experts in their field with little brand awareness — the work is designed to build the audience, not to assume one.

Project work is a fixed fee agreed before we start. Ongoing work is a monthly retainer with a three-month minimum, invoiced monthly. No hourly billing, no surprise line items, no charges for revisions inside the agreed rounds.

The “From” figure is the floor — the starting point for the most common version of that service. Ghostwriting starts at $995 per essay because a single 1,200–2,500 word piece is the typical first engagement; an email course starts at $2,600 for a five-part sequence. The final number moves with scope: a longer essay, a seven-part course instead of five, a follow-on nurture sequence, or a weekly newsletter cadence instead of bi-weekly. You always see the exact figure in writing before any contract is signed — the “From” price exists so you know the neighborhood before we talk, not so we can quote one number and charge another.

Three tiers, each a complete editorial partnership rather than a menu of hours. Signal ($2,150–$2,700/mo) is for the founder starting from a whisper — a bi-weekly newsletter, one signature essay a month, voice capture and a written voice guide, an editorial calendar you keep, and a 30-minute monthly strategy call. Authority ($4,000–$4,900/mo, most chosen) adds a weekly newsletter plus two essays a month, a five-part email course built during the term, subject-line and open-rate testing, a quarterly editorial review, and a 60-minute monthly call. House ($7,600–$9,500/mo) layers in a Founder Positioning sprint, a voice-trained AI model and prompt library, a repurposing pipeline, lead-capture automations, and priority turnaround. Longer terms lower the monthly rate — a 12-month engagement saves roughly 18% versus the three-month sprint — because authority compounds, and so should your savings.

They don't overlap — they're two doors. A one-off project is a single fixed fee for one deliverable: $995 for an essay, $2,600 for a five-part email course, $3,459 for a positioning sprint. A retainer is a monthly partnership that produces a continuous cadence of that same work over three, six, or twelve months. If you commission a one-off and then decide you want the ongoing version, the project fee is credited toward your first retainer month. Nothing is lost by starting small.

Both are built the same way — one promise, one arc, every lesson earning the next open. The 5-part course ($2,600) is the most common starting point: five emails that move a reader from curious to convinced in a week. The 7-part course ($3,000) adds two lessons for founders with a longer argument or a more considered buyer — usually a deeper diagnosis up front and a separate objection-handling lesson before the conversation ask. More lessons isn't always better; a tight five often outperforms a padded seven. We'll tell you plainly which fits your argument before you commit.

Two. A welcome sequence (+$350) is a short set of emails that greets a new subscriber, sets expectations, and frames your doctrine before the course begins — worth it when people join your list from several places and arrive cold. For +$750, a follow-on nurture sequence extends the course after the final lesson — a small set of emails that keep a convinced reader warm until they're ready to reply. It's worth it when your sales cycle is longer than a week or your offer needs a few touchpoints before a conversation makes sense. If the course itself ends on a clear call to action and most readers reply within days, skip it. We'll flag it during the curriculum session rather than upsell it by default — the add-on exists for founders whose buyers need time, not as a line item to pad the invoice.

The welcome sequence is three emails, written in your voice, that greet a new subscriber the moment they join: one that confirms what they signed up for and sets expectations, one that frames your doctrine — the point of view everything else rests on — and one that points them to your best existing work and invites a reply. It includes subject-line variants, plain-text and branded versions, and setup notes so your platform fires it automatically. It's for founders whose subscribers arrive from several places — a lead magnet, a podcast mention, a LinkedIn post — and land cold with no shared context, and for anyone adding an email course to a list that has never heard from them directly. It isn't necessary if you have a single entry point and your course already opens with introductions. Inside an AI Systems engagement it slots into the onboarding timeline as part of the automations phase: we capture voice in week one, build and train in weeks two to four, and the welcome sequence is drafted alongside the lead-capture automations so it goes live with the system rather than after it. Commissioned on its own, it's delivered in about a week and can be attached to a course or a retainer at the same $350 rate.

A fixed fee covers the entire engagement as scoped in writing before we begin: interviews, drafting, the agreed revision rounds, and loading the work into your platform. Ghostwriting at $995 covers one essay with two revision rounds. An email course at $2,600 covers all five lessons, the landing page, subject-line variants, and a single consolidated notes pass. Positioning at $3,459 covers three working sessions, the doctrine brief, audience map, origin story suite, and a twelve-week roadmap. There are no hourly charges and no fees for revisions inside the agreed rounds. The only things that add cost are genuinely larger scope — a 7-part course instead of 5, a welcome or nurture add-on, a weekly instead of bi-weekly cadence — and every one of those is quoted and signed before any work starts.

Yes, and most founders do. A common path is a fixed-fee positioning sprint to fix the message, then a Signal retainer to keep publishing, with a one-off email course built mid-term. Retainer tiers can be upgraded at the end of any term (3 → 6 → 12 months) without restarting the voice-capture work. Add-ons like the welcome sequence, the nurture sequence, or a 7-part course can be commissioned inside a retainer at the same project rates. Nothing locks you into a single shape — the tiers are starting points, and scope flexes at term boundaries.

Retainers run on a three-, six-, or twelve-month term (three months minimum) and then continue month to month with thirty days' notice. Fixed-fee projects can be paused between phases. You keep everything delivered up to that point.

You do, completely, on final payment. Your name goes on it. We never claim credit publicly and only reference work as a case study with written permission.

Apply through the form. We read every application, and if there's a fit we reply within two business days with initial thoughts and a slot for a 15-minute conversation. No deck, no pitch.