The weekly issue
600–900 words with one idea, one story, and one thing the reader can use before Friday.
Investment
From $1,497
per month · three-month minimum
Timeline
First issue ships within three weeks
Monthly retainer, 3-month minimum
Best for
Expert founders
Founders who want an audience they own rather than one they rent from an algorithm — and one hour a month to give it.
An ongoing partnership that keeps you publishing on a rhythm you can sustain. We handle the editing, the structure, and the discipline; you provide the thinking. The audience becomes an asset you own.
What's included
- —Weekly or bi-weekly issues
- —Editorial calendar and pillar architecture
- —Subject-line and CTA testing
- —Quarterly editorial review
Example deliverables
What actually lands in your inbox.
Pillar architecture
Three to five themes you can publish into for years without repeating yourself, mapped to what your buyers actually ask.
Rolling editorial calendar
A quarter of issues planned ahead, so nothing is written the night before it sends.
Quarterly performance review
Opens, replies, and inbound tracked against themes — and the calendar adjusted to what earned attention.
Timeline
How it runs.
First issue ships within three weeks · three-month minimum engagement
- 01
Architecture
Pillars, reader definition, and the promise your issue makes every week.
- 02
Rhythm
One short call a month feeds the calendar; we draft, edit, and schedule the rest.
- 03
Compounding
Quarterly review turns what performed into next quarter's themes.
Your part
What we need from you.
Time commitment
Under 2 hours per month once running. The cadence is ours to protect, not yours.
- 01
A 45-minute kickoff on audience, promise, and cadence
- 02
A monthly 30-minute editorial call to set the next batch of topics
- 03
Notes on drafts within three business days of delivery
- 04
Access to your sending platform, or a teammate who has it
- 05
Forward the questions clients keep asking — they become issues
After you book
What happens next.
From application to published work — the exact sequence, so nothing is a surprise.
Start the process →A reply with initial thoughts on your list and format, plus a link to a 15-minute conversation. No pitch deck.
One recorded interview, a review of anything you've sent before, and a written format: sections, length, and cadence your readers can expect.
A distilled guide to how you sound — vocabulary, rhythm, what you'd never say. Every future issue is checked against it.
A finished, publish-ready first issue in your platform, sent to your list. Subject lines tested as we go.
Issues arrive on schedule every week or two. You spend under two hours a month on interviews and review — we handle the rest.
What you get
Two cadences, one standard of work.
Every newsletter engagement runs to the same editorial standard — voice guide, pillar architecture, quarterly review. The only thing that changes between tiers is how often you publish and how much you pay. Here's exactly what each cadence includes.
Bi-weekly
A steady fortnightly rhythm
$1,497
per month · three-month minimum
- ✓2 issues per month (every two weeks)
- ✓600–900 words per issue, one idea each
- ✓3–5 pillar topics mapped to your buyers
- ✓Draft delivered day 5, final issue locked day 7 after the monthly editorial call
- ✓2 revision rounds per issue before send
- ✓Subject-line + CTA testing on every issue
- ✓Quarterly editorial performance review
Best for — founders who can sustain a strong fortnightly issue without burning out by month four.
Apply for Bi-weekly →Weekly
Maximum compounding speed
$2,457
per month · three-month minimum
- ✓4–5 issues per month (every week)
- ✓600–900 words per issue, one idea each
- ✓5–7 pillar topics mapped to your buyers
- ✓Draft delivered day 2, final issue locked day 4 after each weekly touchpoint
- ✓2 revision rounds per issue before send
- ✓Subject-line + CTA testing on every issue
- ✓Quarterly editorial performance review
- ✓Priority turnaround on time-sensitive issues
Best for — founders who already publish or have the volume of thinking to sustain a weekly cadence long-term.
Apply for Weekly →| What you get | Bi-weekly | Weekly |
|---|---|---|
| $1,497/mo | $2,457/mo | |
| Issues per month | 2 | 4–5 |
| Words per issue | 600–900 | 600–900 |
| Pillar topics mapped | 3–5 | 5–7 |
| Draft delivery after editorial call | Day 5 | Day 2 |
| Final issue locked | Day 7 | Day 4 |
| Revision rounds per issue | 2 | 2 |
| Subject-line + CTA testing | Every issue | Every issue |
| Quarterly performance review | Yes | Yes |
| Priority turnaround | — | Yes |
✓ Included in both tiers— Not in this tierBoth tiers carry a three-month minimum engagement.
Questions
Owned audience,
answered.
What the work involves, how long it takes, and what we need from you. If a question isn't here, write to us — we answer every note ourselves.
Bi-weekly or weekly — how do I choose?
+
Bi-weekly ($1,497/mo) ships two issues a month and suits founders building the habit — a strong fortnightly issue beats a thin weekly one. Weekly ($2,457/mo) ships four to five issues a month, compounds roughly twice as fast, and adds priority turnaround and a wider pillar map (5–7 topics instead of 3–5). Choose the cadence you can still sustain in month six; you can move between tiers at any quarterly review.
How fast is the turnaround?
+
Bi-weekly: your draft arrives 5 business days after the monthly editorial call, and the final issue is locked and loaded by day 7. Weekly: drafts arrive 2 business days after each weekly touchpoint, final by day 4. Both tiers run on a rolling calendar agreed at kickoff, so you always know the exact draft and send dates a quarter ahead.
How do revision rounds work?
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Every issue includes two revision rounds. You send consolidated notes within three business days of receiving a draft; we return the revision within two. Round one is for substance — angle, story, structure. Round two is for polish — phrasing, cuts, subject lines. Anything further is scoped and quoted before work continues, so there are never surprise fees.
Weekly or every two weeks?
+
Whichever you can sustain past month three. We'd rather run a strong fortnightly issue than a thin weekly one — cadence you can keep is the point.
Who writes it?
+
We do, in your voice, against a written voice guide built from a recorded interview. You review before anything sends.
What if I already have a newsletter?
+
We audit what you've sent, keep what works, and rebuild the format and pillar architecture around it. You keep your list and your archive.
How is it measured?
+
Open and reply rates issue to issue, plus a quarterly performance review — what topics pulled, what to write more of next quarter.
How much of my time does this take?
+
Under two hours a month: a short interview and a review pass per issue.
Authority Newsletters
Let's build a list that compounds instead of one that decays.
Mention Authority Newsletters in your application and we'll come to the call with specific thoughts on your work — from $1,497, first issue ships within three weeks.
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