Welcome sequence
Three to four emails that meet a new subscriber in their first week — deliver the lead magnet properly, introduce the founder and the point of view, and open the first real conversation.
Investment
From $350
per sequence, delivered complete
Timeline
Seven to ten business days from kickoff to a sequence that is loaded and ready to send
One engagement, delivered in 7–10 business days
Best for
Expert founders
Founders whose list is growing but quiet — new subscribers with no welcome, warm readers going cold between launches, or an opening that needs a short, high-converting push to fill it.
Every list needs three kinds of sequences, and most founders have none of them. The welcome sequence meets a new subscriber in their first week and turns a download into a relationship. The nurture sequence keeps a warm list warm between launches, so the audience that hears about your next opening already trusts you. The FOMO sequence converts — a short, urgency-driven run built around a real constraint (a cohort opening, limited slots, a seasonal window) that fills it without sounding like a fire sale. Commission any one of them as a standalone project, or add them to a retainer or email course engagement as your list needs them. Each is engineered to earn the open on evidence and value — never fake countdowns or manufactured panic.
What's included
- —Your choice of sequence: welcome (3–4 emails), nurture (4–6 emails), or FOMO (3 or 5 emails)
- —Messaging mapped to a real reader moment — first week, between launches, or a genuine constraint
- —Subject-line variants for each email
- —A clear CTA per email — booking, landing page, or reply
- —Handoff notes on when to send and to which segment
Example deliverables
What actually lands in your inbox.
Nurture sequence
Four to six emails that keep a warm list warm between launches — useful thinking, proof, and story on a rhythm that builds trust so the next offer lands on an audience that's still listening.
FOMO sequence
Three or five emails engineered around a real constraint — slots, dates, capacity. The last-call email states the genuine deadline and opens the door one last time. No fake scarcity.
Subject-line bank
Two tested alternates per email with notes on which framing suits a warm list versus a colder segment.
Two ways to buy
Standalone project or add-on to your engagement.
Same project rates either way — commission a sequence on its own, or fold one into an active retainer or email-course term whenever the list needs it.
Path A
Standalone project
A single, fixed-scope engagement — no retainer required. Kick off, get the sequence in 7–10 business days, load it into your platform, done.
Welcome sequence
3–4 emails · one engagement, delivered in 7–10 business days, complete with subject-line variants
$350
FOMO sequence — 3 emails
One engagement around a real constraint · delivered in 7–10 business days
$450
FOMO sequence — 5 emails
Extended urgency arc for a bigger opening · delivered in 7–10 business days
$750
Nurture sequence
4–6 emails · one engagement, delivered in 7–10 business days
$750
Path B
Add-on to a retainer or course
Same project rates, commissioned inside an active retainer or email-course term — timed to your existing calendar and aligned with the strategy we're already running.
Welcome sequence
Added inside your retainer or email-course term · scheduled alongside your existing calendar
$350
FOMO sequence — 3 emails
Timed to a real opening inside your term · copy aligned with the ongoing campaign strategy
$450
FOMO sequence — 5 emails
Timed to a real opening inside your term · extended arc aligned with the ongoing campaign strategy
$750
Nurture sequence
Added inside your retainer or email-course term · keeps the list warm between launches we're already writing
$750
| Sequence | Standalone project | Add-on to retainer / course |
|---|---|---|
Welcome sequence 3–4 emails | $350 | $350 |
FOMO sequence — 3 emails 3 emails | $450 | $450 |
FOMO sequence — 5 emails 5 emails | $750 | $750 |
Nurture sequence 4–6 emails | $750 | $750 |
Same rates either way. The difference is context: standalone is a fixed-scope project delivered in 7–10 business days; as an add-on, the sequence is timed to your active retainer or course calendar and aligned with the strategy we're already running.
Commission a sequence →Timeline
How it runs.
Seven to ten business days from kickoff to a sequence that is loaded and ready to send
- 01
Moment mapping
A short session to identify the reader moment the sequence serves — first week, between launches, or a real constraint — so the copy sells something genuine.
- 02
Drafting
All emails written together with subject-line variants, built to earn each open rather than manufacture panic.
- 03
Handoff
The full sequence, CTAs, and subject-line variants handed over ready to load and send.
Your part
What we need from you.
Time commitment
About 2 hours total — one session to map the moment and one notes pass on the copy.
- 01
One 45-minute session to identify the reader moment, the offer, and any real constraint
- 02
Share any existing messaging, landing page, or booking flow
- 03
One consolidated round of notes on the full sequence
- 04
Provide access (or a teammate) to load the sequence into your email platform
After you book
What happens next.
From application to published work — the exact sequence, so nothing is a surprise.
Start the process →A reply with first thoughts on your list, your offer, and which sequence fits, plus a link to a 15-minute fit conversation.
A 45-minute session to lock the reader moment — who's receiving this, where they are, and what genuine reason they have to act.
All emails and subject-line variants are drafted and revised with you once. The sequence earns every open.
The full sequence is handed over ready to load into your platform, with CTAs wired to your booking or landing page.
Questions
Email & Conversion,
answered.
What the work involves, how long it takes, and what we need from you. If a question isn't here, write to us — we answer every note ourselves.
Which sequence do I need first?
+
If new subscribers are arriving to silence, start with the welcome sequence ($350) — nothing else matters if the first week is empty. If your list is warm but quiet between offers, the nurture sequence ($750). If you have a specific opening to fill now, the FOMO sequence ($450–$750).
Is the FOMO sequence a hard sell?
+
No. The urgency has to be real — a finite number of slots, a cohort opening, a seasonal window. We write copy that earns the click on evidence and value, not fake countdowns or manufactured scarcity. If there's no genuine constraint, nurture is the better tool.
How is this different from the Educational Email Course?
+
The email course teaches over five to seven lessons to move a reader from curious to convinced. These sequences are shorter runs with a single job: welcome a new subscriber, keep a warm list warm, or fill a time-limited opening.
Can I add these to a retainer or another project?
+
Yes — that's how most clients use them. Retainer and email-course clients commission sequences at the same project rates ($350 welcome, $750 nurture, $450/$750 FOMO) inside an existing term whenever the list needs one.
How fast can it ship?
+
Seven to ten business days from kickoff to a sequence loaded and ready to send. The mapping session happens in the first two days, drafting in days three to seven, handoff by day ten.
What makes the urgency 'real'?
+
A genuine limit on supply or time: a fixed number of partnership slots per season, a cohort that opens on a date and closes, a seasonal push with a real end. We help you name the constraint honestly — the copy converts because the reader trusts the scarcity, not because they were tricked.
Email Marketing Sequences
Let's put your list to work — welcome, nurture, or convert.
Mention Email Marketing Sequences in your application and we'll come to the call with specific thoughts on your work — from $350, seven to ten business days from kickoff to a sequence that is loaded and ready to send.
Other offerings