Voice-trained AI models
We fine-tune private models on your archive — essays, interviews, voice notes — so your AI drafts sound like you, not like everyone else.
Consulting · Vol. I
Editorial consulting for expert founders who want their content, their systems, and their AI workflows to sound like one considered voice — not a stack of disconnected tools.
The Practice · No. 01
We don't sell prompts. We build small, durable systems — voice-trained, privately hosted, editorially supervised — that extend your point of view without diluting it.
We fine-tune private models on your archive — essays, interviews, voice notes — so your AI drafts sound like you, not like everyone else.
Custom assistants for ideation, outlining, editing, and repurposing — built into the tools your team already uses (Notion, Slack, Google Docs).
We turn your past work, research, and transcripts into a searchable brain your team can query in plain language — with citations, never hallucinations.
Briefs, scheduling, distribution, repurposing. The boring parts of an editorial calendar handled by agents you actually trust.
The Practice · No. 02
A six-week engagement to define the doctrine, audience, and editorial architecture that every piece of content — and every model — flows from.
We articulate the point of view only you can hold — the thesis your category is missing.
Who you're for, who you're not, and the rooms where your work needs to live.
Three to five enduring themes you can publish into for years without sounding repetitive.
A 12-week roadmap of essays, sequences, and signature pieces — sequenced for compounding.
The Practice · No. 03
Strategy without execution is theatre. We build, train, and operate the system — so the only thing your team has to do is think out loud.
Phase 01
We stand up the AI workflows, knowledge base, and editorial systems agreed in strategy — privately hosted, your data, your control.
Phase 02
We onboard your team — writers, ops, marketing — so the systems are used, not shelved. Light documentation, quiet rituals, recorded SOPs.
Phase 03
An ongoing editorial retainer — strategy review, model tuning, content QA — so the practice keeps compounding instead of decaying.
By appointment · Limited engagements
We take on a small number of consulting engagements each season. If you're an expert founder ready to operationalise your point of view — let's talk.